We’ve taken our passion and developed A+ hair care products everywhere.

WE PROMISE YOU TWO THINGS:

  • Better for you.

    We choose the best possible ingredients. Our products are 100% vegan, never tested on animals, and free-of parabens, sulfates, silicon, phthalates, and aluminum.

  • Accessible price.

    We’ve eliminated everything you don’t need and left in only the high-performing essentials. You'll look great and feel even better without ever breaking the bank.

Ingredients with integrity.

We only use the best, most effective ingredients. Our products are 100% vegan, certified cruelty-free, and free of parabens, sulfates, phthalates, silicones, and aluminum.

Our environmental commitment.

Our packaging materials are 100% recyclable, and our products are made right here in the USA, eliminating unnecessary transport emissions.